Viral Art Kits
By Matty Mo
Create and sell art kits based on viral art trends seen on platforms like TikTok and Instagram. Partner with popular artists or simply use popular art trends to design and market these kits. Offer a subscription model for monthly kit drops.
Target Audience: Art enthusiasts, DIY hobbyists, and followers of viral art trends on social media.
Features:
Curated Art Kits:Viral Trends: Each kit is based on a trending art style or technique seen on social media platforms.
Instructional Guides: Include detailed instructions and materials needed to replicate the viral art technique.
Subscription Model:Monthly Drops: Subscribers receive a new art kit each month featuring a different viral art trend.
Exclusive Content: Access to exclusive online tutorials and community forums for sharing and showcasing their creations.
Collaborations with Artists:Featured Artists: Partner with popular social media artists to create exclusive kits and leverage their followings for marketing.
Revenue Share: Offer a revenue-sharing model for artists who collaborate on creating and promoting the kits.
Tools Needed:
E-commerce Platform:Shopify or WooCommerce: For setting up the online store and managing subscriptions.
Subscription Management Software (e.g., Recharge): For handling recurring billing and customer management.
Marketing Tools:Social Media Advertising (e.g., Facebook Ads, Instagram Ads): For targeting followers of popular artists and viral art trends.
Email Marketing Software (e.g., Mailchimp, Klaviyo): For managing newsletters and promotional campaigns.
Logistics and Fulfillment:Packaging and Shipping Solutions: For handling the production and delivery of the art kits.
Inventory Management System: For tracking stock levels and managing the supply chain.
Real-World Example:
ArtSnacks: A subscription service that sends curated art supplies to its subscribers each month, allowing them to try new products and techniques.
Key Takeaways:
Market Opportunity: There is a growing demand for DIY art projects and creative activities that can be done at home, especially those inspired by viral trends on social media.
Revenue Potential: The subscription model provides a steady stream of recurring revenue, and collaborations with popular artists can drive significant sales through their established fan bases.
Creative Engagement: The business taps into the trend of content creation, as customers are likely to share their art projects on social media, generating organic marketing and engagement.
Implementation Strategy:
Identify Viral Trends: Regularly monitor platforms like TikTok and Instagram to identify emerging viral art trends and popular artists.
Develop Art Kits: Create comprehensive art kits that include all necessary materials and step-by-step instructions for replicating the viral art techniques.
Launch Subscription Service: Set up an e-commerce platform and subscription management system to handle monthly kit deliveries.
Market Aggressively: Utilize social media advertising and collaborations with popular artists to reach a wide audience and attract subscribers.
Scale and Expand: Continuously introduce new kits based on the latest trends and explore additional revenue streams, such as one-time purchases and special edition kits.